This print campaign made the One Club for Creativity, Young Ones - Shortlist in 2023
PETA sent out a brief wanting to raise awareness about its “End Speciesism” and “Animals Used for Clothing” campaigns and to bring the ideas and philosophy behind these efforts to a global audience. Applicants were able to choose from either of the topic options as the subject of their project.
This campaign showcases a series of print advertisements that effectively convey the urgent message to halt the endangerment of animals by mimicking their appearance. These ads ingeniously depict animals donning human attire, offering a whimsical perspective on the notion. While it may initially appear intriguing when animals emulate our attire, these visuals serve as a poignant reminder that it is neither ethical nor acceptable for humans to don clothing made from animals and imitate their appearance.
“Stop Endangering Animals By Dressing Up Like Them.”
